Principal, Founder & CMO
Today’s increasingly competitive environment for middle market Private Equity Firms, Family Offices, and Investment Banks, has left little time for those entities to focus on their own Marketing strategies, tactics, and execution—not to mention the measurement of the impact of those activities. At best, a Business Development executive is forced to take on a Marketing role as a part-time, almost side job taking valuable time away from their critical in-person deal origination responsibilities. At worst, a GP or MD whose primary focus is on deal evaluation and execution, is forced to give up hours of their time trying to perform tasks in which they are not trained or knowledgeable in 21st Century Marketing tactics and tools.
Alinea Growth Advisors was created to bring Fractional Marketing Services to Private Equity Firms, Family Offices and the Intermediaries and Counselors who serve them. Private Equity Firms, Family Offices, and Investment Banks are realizing they are far too busy competing to win the next deal or enhancing Portco equity value to be able to focus on a Marketing and Lead Generation ecosystem that is dynamic and ever-changing. Why not leave the execution of your critical Marketing functions to a firm that lives and breathes Private Equity, Family Office, and Investment Bank Marketing full-time—and who enjoys doing so?
Principal, Founder & CMO
Today’s increasingly competitive environment for middle market Private Companies, Private Equity Firms, Family Offices, and Investment Banks, has left little time for those entities to focus on their critical Marketing strategies, tactics, and execution—not to mention the measurement of the impact of those activities. At best, a Business Development/Sales executive is forced to take on a Marketing role as a part-time, almost side job taking valuable time away from their critical in-person and remote deal origination responsibilities. At worst, a GP or MD whose primary focus is on deal evaluation and execution, is forced to give up hours of their time trying to perform tasks in which they are not trained or knowledgeable–that being 21st Century Marketing tactics and tools.
Alinea Growth Advisors was created to bring Fractional Marketing Services to middle market Private Companies, Private Equity Firms, Family Offices and Investment Banks. These firms are realizing they are far too busy competing to win the next deal to be able to focus on a Marketing and Lead Generation ecosystem that is dynamic and ever-changing. Why not leave the execution of your critical Marketing functions to a firm that lives and breathes Marketing full-time—and who enjoys doing so?
Phil Curatilo has over 25 years of Private Equity experience, 17 of which have been spent as Chief Marketing Officer (CMO) for middle market Private Equity funds. As a past General Partner, his knowledge of Private Equity Marketing, business development, fundraising, principal investing, and portfolio company value enhancement, positions him like no other in the middle market: “A Marketer with an Investor’s Mindset,” Phil has experience in buyouts, non-control/mezzanine, growth equity, ABL, and venture capital asset classes.
Phil graduated with an MBA from The Wharton School at the University of Pennsylvania and received a B.S. in Marketing from Northeastern University.
Unlike agency-experienced or corporate marketers who operate without firsthand direct Private Equity empathy, Alinea leverages our direct PE experience and knowledge of what GPs, Family Offices, and Investment Banks must accomplish with their marketing efforts to satisfy their three primary target markets: Investors, Company Owners, and Deal Sources.
Generate more qualified leads for your Biz Dev executives.
A Full Funnel marketing approach ensures all of your target markets stay connected with
your firm.
Focus on your activities that create the most value for your firm and leave the marketing
to us.
A marketing function that performs the way you always hoped.
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